Marketing & Sales Strategist / Digital Growth / B2B eCommerce
Driving Revenue.
Building Teams.
Proving Results.
28 years scaling B2B growth engines — from a $3M manufacturer to $18M eCommerce, from $1,075 CPL to $68, from 75% MQL-to-SAL to 95%. Portland, OR.
28+
Years Experience
33%
YoY Growth at BAKERpedia
$2.3M
Digital Budget Managed
363%
ROI at Xerox
28 Years. One North Star: Scalable, Measurable Growth.
Bob Schnyder is a dynamic strategic growth executive based in Portland, OR, with over 28 years of experience driving demand generation, digital transformation, and revenue growth in B2B, B2C, SaaS, and eCommerce environments.
He has built and led high-performing marketing and sales organizations across global companies — managing $5M+ budgets, integrating CRM and marketing automation platforms, and building partner networks of 150+ distributors worldwide. His work spans Fortune 500 enterprises like Xerox to high-growth companies like BAKERpedia and Webtrends.
Bob’s philosophy centers on aligning sales and marketing into a single commercial engine — grounded in data, driven by accountability, and always oriented toward the one number that matters: revenue growth.
Core Competencies
Career Timeline
VP of Growth
BAKERpedia
VP Sales & Marketing
ECD
Director, Marketing Strategy
NW Media Services
Digital Marketing Manager
Webtrends
Manager, Digital Marketing
Xerox
Director of Marketing
Sunstone Circuits
Education
MBA, International Business
University of Leeds Business School, UK — Awarded Distinction
BS Business Management
Maryville University, Saint Louis, MO — Minor: International Business
Full-Stack Growth Strategy — Built for Results.
From Fortune 500 enterprises to fast-growth SMBs, every engagement is built around where you are and where you want to go — with measurable outcomes at every stage.
Marketing Strategy
Business optimization, go-to-market planning, and 6-quarter strategic roadmaps tied to your revenue goals.
Paid Media — PPC & Paid Social
Google Ads, LinkedIn, retargeting, and ABM programs managed at $5M+ scale with full ROI accountability.
SEO & Organic Optimization
Technical audits, content strategy, and local search programs that compound — not just traffic, but leads.
Marketing Automation & CRM
HubSpot, Marketo, Salesforce, Pipedrive — integrated and aligned to sales workflows that improve MQL-to-SAL.
eCommerce Strategy
From Shopify to enterprise portals — channel strategy, CRO, and product programs built around revenue.
Partner & Distributor Networks
Recruitment, enablement, co-marketing, and pipeline accountability across 150+ global distributor networks.
Real Companies. Real Numbers. Real Growth.
Every result below comes from Bob’s direct leadership — not advisory. These are businesses he ran, budgets he managed, and teams he built.
Challenge
BAKERpedia, a global digital platform for the commercial baking industry, needed to transform from a content publisher into a scalable SaaS and sponsorship revenue business — while competing for audience attention across a highly niche market.
Approach
Led a global team of 6–10 driving strategic planning, marketing, and operations. Built an integrated omnichannel strategy combining SEO, Google Ads, CRM refinement, and A/B testing. Oversaw a full brand redesign focused on educational SaaS-style offerings and sponsor engagement.
Results
33%
Year-over-year revenue growth
92%
Sponsorship retention rate
85M
Google impressions via SEO overhaul
2.2M
Unique pageviews annually
36%
Reduction in cost-per-lead
Bringing 28 Years of Real-World Strategy to the Stage
Bob speaks to marketing teams, industry conferences, and executive audiences on the growth strategies that have driven measurable results across Fortune 500 companies and high-growth startups alike. Talks are practical, data-backed, and immediately applicable.
Signature Topics
- B2B eCommerce Strategy & Transformation
- Google Ads & Paid Search Optimization
- Omnichannel Marketing for Niche Markets
- CRM & Marketing Automation Best Practices
- Building & Scaling Partner Networks
- Digital Revenue Growth for SMBs
- Sales & Marketing Alignment
- Leadership in High-Growth Environments
Ad-Tech Conference — San Francisco, CA
Pay Per Click Search Marketing Insights
Early thought leadership on PPC strategy, bid management, and performance measurement for B2B marketers — at a time when paid search was still maturing as a channel.
Digital Marketing World Forum — Portland, OR
From Clicks to Customers: Optimizing the Full Digital Funnel
A data-driven session on diagnosing conversion funnel failures and the strategic levers that consistently move the needle — from traffic acquisition to qualified revenue.
B2B Digital Summit — Seattle, WA
Scaling B2B eCommerce: Lessons from the Field
Drawing on the Sunstone Circuits transformation and ECD partner network experience, a practical guide to building digital revenue channels in industrial and technical B2B markets.
Baking Industry Innovation Conference — Chicago, IL
Omnichannel Growth in Niche Markets
How BAKERpedia built a 33% YoY growth engine in one of the world’s most niche B2B markets through integrated digital strategy, SEO, and SaaS product positioning.
Certifications & Recognition
Perspectives on Growth, Digital Strategy & Leadership
Why Your Google Ads Cost $1,000 Per Lead — and How to Fix It
I inherited a campaign spending $1,075 per lead at Webtrends. Within a year it was $68. Here is the exact diagnostic and restructuring process I used.
How We Took a $3M Manufacturer to $18M Online in Six Years
The Sunstone Circuits story. No VC. No shortcuts. Just disciplined Google Ads, SEO, and a belief that industrial buyers shop online too.
The MQL-to-SAL Gap Is a Systems Problem, Not a People Problem
At ECD we went from 75% to 95% MQL-to-SAL. At Webtrends from 67% to 88%. The fix is not about hiring better salespeople — it is about fixing handoff infrastructure.
Managing 150 Global Distributors: What Actually Works
Partner networks fail when enablement is an afterthought. Here is how to build a distributor ecosystem with real pipeline accountability.
85 Million Impressions: What BAKERpedia’s SEO Overhaul Taught Me
Most B2B brands underestimate the compounding power of organic search. Here is the playbook that drove 85M Google impressions in a niche manufacturing market.
Stop Blaming Sales. Start Building Systems.
After 28 years watching sales and marketing misalignment destroy pipelines, I have a simple framework for eliminating the blame cycle — permanently.