About
28 Years. One North Star: Scalable, Measurable Growth.
Dynamic strategic growth executive based in Portland, OR, with over 28 years of experience driving demand generation, digital transformation, and revenue growth in B2B, B2C, SaaS, and eCommerce environments.
Bob Schnyder is an online marketing professional whose marketing strategies and tactics have been featured in publications such as Wired, Advertising Age, MarketingSherpa, B-to-B Online, and iMedia Connection. His industry-specific marketing articles have also appeared in NASA Tech Briefs, EETimes, ECN, VAR Guy, iConnectMedia, and Nuts & Volts.
His unique background — a European MBA in International Business, four years working in Japan, and over 28 years of digital marketing experience — gives him a cross-functional, worldwide perspective that drives genuine customer interaction. He is conversational in Japanese and has built international sales operations from the ground up.
His diverse experience in B2B & B2C omnichannel and multichannel marketing and sales — specifically in lead generation and eCommerce via PPC, SEO, B2B social media, retargeting, branding, mobile, landing page optimization, and analytics — provides a well-rounded set of skills that benefit organizations of any size. He has owned strategy, execution, and measurement of integrated marketing programs and has managed teams collaborating with sales, product marketing, UI/UX, and technical teams throughout his career.
Most recently as VP of Growth at BAKERpedia, Bob led a global team responsible for revenue strategy, marketing, and operations, achieving 33% year-over-year growth and 92% customer retention through an integrated omnichannel strategy combining digital demand generation, content, and CRM optimization.
Bob’s philosophy centers on aligning sales and marketing into a single commercial engine — grounded in data, driven by accountability, and always oriented toward the one number that matters: revenue growth.
Education
MBA, International Business
University of Leeds Business School, UK — Awarded Distinction
BS Business Management
Maryville University, Saint Louis, MO — Minor: International Business
Contact
2022–Present
Portland, OR
Vice President of Growth
BAKERpedia
Led a global team of 6–10 responsible for strategic planning, marketing, and operations reporting directly to CEO. Achieved 92% sponsorship retention and 33% YoY revenue growth through omnichannel digital strategy.
- Drove 85M Google impressions and 2.2M unique pageviews via SEO overhaul and Google Ads optimization
- Reduced CPL by 36% through CRM refinement, A/B testing, and strategic content marketing
- Led brand redesign focused on educational resources and SaaS-style offerings
2018–2022
Milwaukie, OR
Vice President, Sales and Marketing
ECD (Electronic Controls Design)
Responsible for worldwide sales and marketing for thermal monitoring and analysis technology across electronics, industrial, baking, and solar verticals.
- Managed 7-person sales team and 3 global division managers with 150+ worldwide distributors
- Boosted pipeline velocity through CRM optimization and targeted eCommerce programs
- Deployed marketing automation and lead scoring — improved MQL-to-SAL from 75% to 95%
2015–2018
Portland, OR
Director, Marketing Strategy & Digital Media
NW Media Services
Managed full-service marketing execution across paid media, SEO, content, and social. Owned digital budgets exceeding $100K/month.
- Delivered SEO audits and PPC strategies for industrial, safety, and SaaS clients
- Achieved 3x CPA reduction in less than 2 months
- Managed digital demand generation, social media, eCommerce consulting, and customer journey optimization
2014–2015
Portland, OR
Digital Marketing Manager
Webtrends
Managed internal team delivering worldwide qualified leads for digital analytics and data-driven solutions. Relaunched global website, boosting organic SEO by 30%.
- Reduced CPL from $1,075 to $68 through Google Ads restructuring and ABM targeting
- Increased MQL-to-SAL from 67% to 88%
- Served as analytics subject matter expert; developed BI governance and reporting frameworks
2011–2014
Wilsonville, OR
Manager, Digital Marketing Programs
Xerox Corporation
Managed $2.3M digital marketing budget driving eCommerce sales and lead generation for Xerox's Technology Group across a 5,000+ reseller partner network.
- Drove 363% ROI on targeted SMB Google Ads campaigns
- Developed demand gen strategy for Office.Xerox.com eCommerce portal; reduced CPL by 18%
- Championed retargeting and one-to-one acquisition campaigns across the reseller network
2008–2011
Portland, OR
Digital Marketing Consultant / Owner
BSI-Marketing
Delivered B2B/B2C marketing consulting across technology, electronics, healthcare, real estate, legal, and environmental sectors.
- Provided paid search and SEO consulting achieving first-page rankings for high-converting keywords
- Managed email, SEM, social media, and traditional advertising for diverse client base
2001–2008
Mulino, OR
Director of Marketing
Sunstone Circuits
Transformed a $3M traditional PCB manufacturer into an $18M eCommerce business constituting 90% of revenue. Recognized by Portland Business Journal as Top 25 Fastest-Growing Technology Companies in Oregon.
- Grew online sales from $3M to $18M — 90% of total revenue — via Google Ads, SEO, and email marketing
- Led 6-quarter strategic marketing plans sustaining 30% annual growth
- Managed multi-million dollar marketing budget across SEM, email, loyalty, PR, and branding
1997–2000
North Carolina & Japan
Sales and Marketing Manager
Nabell Corporation
Oversaw all sales and marketing for a subsidiary of a Japanese bellows manufacturer entering the US market for the first time.
- Grew sales from $0 to $1.5M within three years in a new market
- Established Nabell USA Corporation's first overseas operation
- Built the company's inaugural e-business strategy and designed nabell.com in 1998
Paid Search & SEO
Google Ads, SEMrush, Ahrefs, Moz, Diib
Analytics
Google Analytics, Google Tag Manager, Adobe Analytics, Webtrends
CRM & Marketing Automation
Salesforce, Pipedrive, HubSpot, Marketo, SharpSpring, Act-On, NetSuite
eCommerce
Shopify, Amazon, Office.Xerox.com
Social Media
Hootsuite, Spredfast, Radian6, Insightpool, TrackMaven
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