Case Studies
Real Companies. Real Budgets. Real Numbers.
Every result below comes from Bob’s direct leadership — not advisory, not collaboration. These are businesses he ran, budgets he managed, teams he built, and campaigns he executed.
7
Featured Case Studies
28+
Years of Results
$5M+
Budgets Managed
94%
Max CPL Reduction (Webtrends)
Role
VP of Growth
Industry
Food Technology
Period
2022–Present
Challenge
BAKERpedia, a global digital platform for the commercial baking industry, needed to transform from a content publisher into a scalable SaaS and sponsorship revenue business while competing for audience attention in a highly niche market. The existing marketing infrastructure was fragmented, CPL was high, and sponsorship retention had room to improve significantly.
Approach
Led a global team of 6–10 responsible for strategic planning, marketing, and operations, reporting directly to the CEO. Built an integrated omnichannel strategy combining SEO infrastructure, Google Ads optimization, CRM refinement, and A/B testing across all digital touchpoints. Oversaw a full brand redesign shifting BAKERpedia's identity toward educational SaaS-style offerings and deeper sponsor engagement. Implemented marketing automation to nurture leads and improve pipeline quality.
Results
33%
Year-over-year revenue growth
92%
Sponsorship retention rate
85M
Google impressions via SEO overhaul
2.2M
Unique pageviews annually
36%
Reduction in cost-per-lead
Key Takeaway
“Niche B2B markets reward deep topical authority. When you combine genuine subject matter expertise with disciplined paid and organic strategy, growth compounds in ways that broad-market tactics can't replicate.”
Bob’s marketing strategies and tactics have been the subject of several case studies and articles featured across major industry publications.
Wired
Marketing strategy and customer anticipation
Advertising Age
Digital marketing campaigns and tactics
MarketingSherpa
B2B demand generation case studies
B-to-B Online
B2B digital marketing insights
iMedia Connection
PPC and paid search strategy
NASA Tech Briefs
Industry-specific digital marketing
EETimes
Technology marketing case studies
ECN
Electronics industry marketing
VAR Guy
Channel and partner marketing
Nuts & Volts
Technical audience marketing strategy
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