Speaking
Bringing 28 Years of Real-World Strategy to the Stage.
Bob speaks to marketing teams, industry conferences, and executive audiences on the growth strategies that have driven measurable results across Fortune 500 companies and high-growth startups alike. Every talk is practical, data-backed, and immediately applicable.
Book Bob to Speak
IBIE 2025 — International Baking Industry Exposition — Las Vegas Convention Center, Las Vegas, NV
The Future of Marketing: Embracing Emerging Trends in the Commercial Baking Industry
A forward-looking presentation on how the baking industry must evolve its marketing strategy to compete in a digital-first world. Bob covered three forces reshaping the landscape — the Trust Economy, Data-Driven Personalization, and AI & Automation — and delivered a practical framework for ingredient suppliers, manufacturers, and distributors to build digital visibility, generate qualified leads, and drive measurable growth. Drawing on real results from BAKERpedia, including a LinkedIn Live event that generated 150 qualified leads and an IBIE Live stage that attracted over 5,000 online views.
Baking Industry Innovation Conference — Chicago, IL
Omnichannel Growth in Niche Markets
How BAKERpedia built a 33% YoY growth engine in one of the world's most niche B2B markets through integrated digital strategy, SEO at scale, and SaaS product positioning — proving that omnichannel works even where the total addressable market is measured in thousands, not millions.
B2B Digital Summit — Seattle, WA
Scaling B2B eCommerce: Lessons from the Field
Drawing on the Sunstone Circuits transformation and ECD partner network experience — a practical guide to building digital revenue channels in industrial and technical B2B markets where buyers are skeptical of online purchasing.
Digital Marketing World Forum — Portland, OR
From Clicks to Customers: Optimizing the Full Digital Funnel
A data-driven session on diagnosing conversion funnel failures and the strategic levers that consistently move the needle — from traffic acquisition through to qualified revenue. Drew on direct case data from Webtrends, Xerox, and NW Media Services engagements.
Ad-Tech Conference — San Francisco, CA
Pay Per Click Search Marketing Insights
Early thought leadership on PPC strategy, bid management, and performance measurement for B2B marketers — at a time when paid search was still maturing as a primary digital channel. The presentation covered advanced campaign architecture, keyword intent mapping, and ROI accountability frameworks that are now standard practice.
Topics Built from Real Campaigns, Not Case Textbooks.
B2B eCommerce Strategy & Transformation
How traditional businesses build real online revenue — from strategy to execution to sustained growth.
Google Ads & Paid Search Optimization
The diagnostic and structural approach that cuts CPL while growing pipeline volume.
Omnichannel Marketing for Niche Markets
Why niche audiences respond differently, and how to build a growth engine that leverages specificity.
CRM & Marketing Automation Best Practices
The systems behind MQL-to-SAL improvements — and why technology alone never solves the alignment problem.
Building & Scaling Partner Networks
How to build a distributor or reseller ecosystem with real pipeline accountability and shared metrics.
Sales & Marketing Alignment
Eliminating the blame cycle and building the shared infrastructure that turns leads into revenue.
Bob’s marketing strategies and tactics have been the subject of several case studies and articles featured across major industry publications.
Wired
Marketing strategy and customer anticipation
Advertising Age
Digital marketing campaigns and tactics
MarketingSherpa
B2B demand generation case studies
B-to-B Online
B2B digital marketing insights
iMedia Connection
PPC and paid search strategy
NASA Tech Briefs
Industry-specific digital marketing
EETimes
Technology marketing case studies
ECN
Electronics industry marketing
VAR Guy
Channel and partner marketing
Nuts & Volts
Technical audience marketing strategy
Book Bob for Your Next Event
Available for keynotes, panel discussions, workshops, and corporate strategy sessions. Talks are customized to your audience — whether you’re running a marketing conference, a sales kickoff, or an executive leadership summit.