YouTube Channel & Podcast
Build Relevance
Dedicated to exploring new ideas and fresh perspectives on growth and scalability — helping you rethink traditional operations and future-proof your business. Hosted by Bob Schnyder, VP of Growth & 28-year marketing executive.
Build Relevance Explained — A Modern Marketing Playbook for Growth and Success
Bob Schnyder breaks down exactly what Build Relevance is, why he built it, and the core philosophy behind it: that sustainable growth isn't about chasing trends — it's about building systems, creating genuine relevance with your audience, and executing with discipline. This episode lays the foundation for everything that follows on the channel.
Watch on YouTubeWhy Most B2B Marketing Funnels Break at the Handoff
The gap between marketing and sales is where most pipeline value disappears. Bob walks through the structural fixes — lead scoring, CRM alignment, and shared accountability — that took MQL-to-SAL rates from 67% to 88% at Webtrends.
Omnichannel on a Budget: How BAKERpedia Drove 33% YoY Growth
A deep-dive into the integrated strategy that powered 85 million Google impressions, 2.2 million unique pageviews, and 33% revenue growth in one of the most niche B2B markets in the world. The principles apply to any business that competes on expertise.
From $3M to $18M: Building an eCommerce Engine in Industrial B2B
The full story of how Sunstone Circuits transformed from a traditional manufacturer to a digitally-led eCommerce business, sustaining 30% annual growth for six straight years — and what that playbook looks like for companies still operating offline.
The Partner Network Playbook: Managing 150+ Distributors Globally
Managing a global distributor network of 150+ partners across electronics, baking, solar, and industrial verticals requires more than a CRM. Bob covers the communication cadence, enablement frameworks, and shared metrics that drive consistent performance.
Demand Generation & Lead Quality
Omnichannel Marketing Strategy
B2B eCommerce Growth
Sales & Marketing Alignment
CRM Optimization & Automation
Partner & Distributor Networks
SEO & Paid Media at Scale
Building High-Performance Teams
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