Services
From Fortune 500 to Fast-Growth — Strategy That Performs at Every Scale.
Bob’s experience reaches thousands in Fortune 500 environments and builds small businesses from the ground up in highly competitive markets. Every engagement is built around where you are and where you want to go.
Start a ConversationMarketing Strategy
Most companies have tactics without a strategy. Bob builds the connective tissue — aligning your brand positioning, go-to-market approach, and revenue targets into a coherent, executable plan.
Deliverables
- Business and competitive landscape analysis
- Go-to-market strategy development
- Sales and marketing alignment roadmap
- 6-quarter strategic marketing plans
- KPI frameworks and performance dashboards
- Budget allocation and ROI modeling
Proven At
Sunstone Circuits
30% sustained annual growth over 6 years via disciplined strategic marketing plans.
Paid Media — PPC & Paid Social
Bob has managed $5M+ in paid media budgets across Google Ads, Bing, Facebook, LinkedIn, and display networks — with a track record of slashing CPL while growing pipeline volume.
Deliverables
- Google Ads strategy, build, and ongoing optimization
- Paid social — LinkedIn, Facebook, Instagram
- Retargeting and remarketing campaigns
- Paid content and native advertising
- Account-based marketing (ABM) programs
- Budget management and quarterly ROI reviews
Proven At
Webtrends
CPL reduced from $1,075 to $68. MQL-to-SAL improved from 67% to 88%.
Organic Optimization — SEO & Content
Paid media produces leads only while the budget runs. Organic search compounds. Bob builds sustainable SEO programs that generate traffic, leads, and authority over the long term.
Deliverables
- Technical SEO audits and remediation
- Keyword strategy and content mapping
- Local search optimization
- On-page and off-page SEO programs
- Blog and content strategy management
- Website architecture and optimization
Proven At
BAKERpedia
85M Google impressions and 2.2M unique pageviews via a comprehensive SEO overhaul.
Marketing Automation & CRM
Marketing automation without CRM alignment is noise. Bob builds integrated systems — from lead scoring to drip sequences to sales handoff — that turn marketing activity into revenue.
Deliverables
- Marketing automation platform setup and optimization (HubSpot, Marketo, SharpSpring, Act-On)
- CRM integration and pipeline configuration (Salesforce, Pipedrive)
- Lead scoring and MQL-to-SAL workflow design
- Drip campaigns and lifecycle nurture programs
- Funnel analysis and conversion optimization
- Database management (250,000+ record experience)
Proven At
ECD
MQL-to-SAL improved from 75% to 95% through CRM and automation alignment.
eCommerce Strategy & Optimization
Bob has built eCommerce revenue engines from scratch — taking a traditional manufacturer to $18M online — and optimized established portals at Fortune 500 scale.
Deliverables
- eCommerce channel strategy and roadmap
- Shopify and Amazon platform consulting
- Conversion rate optimization (CRO)
- Product listing, merchandising, and pricing strategy
- New product launch programs
- Partner and reseller eCommerce enablement
Proven At
Sunstone Circuits
Grew online sales from $3M to $18M — 90% of total company revenue.
Partner & Distributor Network Development
Bob has built and scaled partner ecosystems from 0 to 150+ distributors worldwide — creating the enablement, training, and co-marketing programs that make channels actually produce revenue.
Deliverables
- Distributor and reseller recruitment strategy
- Partner enablement and training programs
- Co-marketing campaign development
- Channel CRM and pipeline management
- Partner portal and resource development
- Multi-state and international network expansion
Proven At
ECD
Managed 150+ worldwide distributors across electronics, industrial, baking, and solar verticals.
Hands-On. Metrics-Obsessed. No Agency Theory.
Bob has managed budgets, led teams, sat in sales meetings, and built campaigns himself. Every recommendation comes from someone who has done the work — not an account manager quoting a playbook.
Diagnose
Every engagement starts with an honest audit — where are the leaks in your funnel, what's underperforming, and what does the data actually say about your situation.
Strategize
Build the plan. Not a generic framework — a specific, sequenced roadmap tied to your revenue goals, team capacity, and competitive landscape.
Execute
Bob is hands-on. He has managed $2.3M budgets, built campaigns, written briefs, and sat in sales meetings. Strategy without execution is fiction.
Measure
Every initiative is tracked against a defined KPI. Weekly or monthly reporting keeps the team accountable and allows rapid course correction.
28+
Years Experience
$5M+
Marketing Budgets Managed
363%
ROI — Xerox Digital Campaigns
150+
Global Distributors Managed
Ready to put these services to work for your business?
Whether you need a strategic advisor, someone to take over your paid media, or a full-stack growth leader — start with a conversation.